Ask The W Brand Sheet
Brand direction
White canvas + header black + dusty rose + signal blue. Keep the sheet white, use black for headers and type, and use the black nocturne field only for dark social assets and cinematic moments.
Palette colors support the system. They do not replace the white brand surface.
01 / Palette
Black anchors the header and typography. Rose and blue appear as highlights. Cream is documented as a dark-mode text token, not a page background, logo fill, or card surface.
Forest prototype stage and cinematic moments outside this white sheet.
Navigation and header chrome.
Dark-mode text token only, not a page or logo surface.
Dark-mode secondary text only, never a white-page surface.
Accent bars, active markers, and shimmer base.
CTA accents, link underlines, and shimmer highlights.
Glow strokes, section markers, and energy lines.
Supporting marker accents and glow stops.
02 / Scene colors
Greens and browns belong inside the forest prototype, not the core brand typography.
Trunks, ground, branches, and environmental depth.
Leaves, canopy, and world-specific organic detail.
03 / Social headers
Profile headers ship in paper and nocturne keys. Keep the SVG source files and use the PNG companions for upload surfaces that prefer raster images.
social/twitter-header-centered.svg + .png / 1500x500
social/twitter-header-centered-dark.svg + .png / 1500x500
social/twitter-header-editorial-v2.svg + .png / 1500x500
social/twitter-header-editorial-dark.svg + .png / 1500x500
social/linkedin-company-banner.svg + .png / 1128x191
social/linkedin-company-banner-dark.svg + .png / 1128x191
social/linkedin-personal-banner.svg + .png / 1584x396
social/linkedin-personal-banner-dark.svg + .png / 1584x396
04 / Logo use
Use black lockups and icons on the white brand sheet. Keep cream and colored treatments out of core logo surfaces.
lockup/lockup-horizontal-dark.svg
icon/svg/mark-black.svg
icon/svg/icon-black-on-white.svg
05 / Rules
Calm, legible, and human. The page is white; color is a supporting signal.
Surface
Use white for the brand sheet and product surfaces; use black nocturne only for dark social assets and cinematic moments.
Header
Use Header Black for navigation and high-contrast product chrome.
Highlights
Use rose, blue, green, and brown as accents, swatches, dividers, and scene details.
06 / Root paths
Public paths for favicons, manifests, source files, and social assets.