01
Capture as signals
Every input becomes a timestamped signal with source, summary, and enough context to trace where it came from.
How it works
The operating view that connects your work to the outcomes you ship.
Ask The W brings notes, code, calls, and AI-agent activity into one place, then shows the signals, decisions, outcomes, contradictions, and next moves that matter.
Inputs
Bring your work, however it happens.
AI coding sessions
Claude Code, Codex, and Cursor work becomes compact signals: setup checkpoints, direction changes, implementation updates, and verification results.
Code and PRs
GitHub activity brings commits, pull requests, and repository discussion into the same source context, so code choices can become reviewable decisions.
Docs, notes, and links
Upload files, paste context, or crawl public links. PRDs, transcripts, notes, and pages become source material instead of another place to search.
Hosted connectors
Notion, Slack, and Linear bring operating memory, decision chatter, and delivery pressure into the workspace graph.
W Cards
Direct entry captures a decision with the six W's: why, who, how, what, when, and where. It gives the choice a shape the team can act on.
The engine
Signals become decisions. Decisions connect to outcomes.
Every input becomes source material. Ask The W classifies it, links related signals, and proposes the decision-shaped moments that deserve team review.
02
Classify and link
Ask The W classifies signals, dedupes related source material, and proposes decision-shaped moments with alignment, confidence, owner, and rationale.
03
Connect to outcomes
Promoted decisions attach to outcomes, funnel stages, and the top goal so teams can see whether work is moving the metric.
Step 01
Signal
source + context
Step 02
Decision
choice + why
Step 03
Outcome
funnel + health
Step 04
Top goal
current + target
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The operating view
Decisions, outcomes, and your top goal in one place.
Once decisions are connected, builders and leadership read the same surface: what changed, why, who owns it, and what it moves.
Interactive operating view
The same workspace frame carries decisions, signals, and analytics so the story stays connected.
North Star
Live interactive demoTry it now ↓
Click outcomes, owners, filters, and decisions to explore.
2
paying partners
67% to goal 3 by end of quarter
Top outcomes
Outcomes
Decision feed
Intelligence
See alignment gaps before they cost you a quarter.
The paid workspace does more than store decisions. It finds weak links in the operating system before they become expensive surprises.
Alignment checks
When recent signals stop pulling toward the top goal, Ask The W raises the question with the source context behind it.
Contradictions and conflicts
Conflicting decisions and competing outcomes surface with source context, owner, and suggested resolution path.
Derived decisions
High-signal commits, notes, and agent updates can be proposed as decisions, then promoted or ignored by the team.
Coach
Session and decision coaching highlights the missing why, undefined owner, weak timeline, or unclear outcome link.
Single source of truth for decisions
One place for the choices that move strategy into execution.
Ask The W gives teams a single source of truth for product judgement: what changed, why it changed, who owns it, what outcome it affects, and where the evidence came from.
Decision memory
One judgement record
- Decisions with source context, owner, rationale, and outcome link
- Signals from code, docs, calls, tickets, chats, and agent sessions
- Review surfaces that keep humans and AI agents aligned to the same goal
Team workspace
Team operating view
- Shared decision feed with team attribution
- Outcome graph, analytics hub, and top-goal view
- Outcome health, alignment checks, conflicts, and connectors
Decision feed
Outcome graph
Analytics hub