How it works
LLMs automate tasks.Ask The W automates projects, with humans in the driver's seat.
Most work software assumes people coordinate every step. We are building products that organize the context, coordination and execution required when work moves across people, agents, workflows and automations.
Choose an example from the ideas deck. Every screen on this page switches to it.
AIRamble to Roadmap. Leave a walk with a plan instead of a recording.
Wizard shapes the ideas you bring, suggests startup directions, learns your taste, and shows which next moves need you or agents.
- A deck of startup ideas, ranked by your taste. Choose Interested or Not for me, and the deck learns.
- Every idea has a W Card: the why, what, who, when, where, and how.
How toIdeas and taste
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Wizard tests each idea against the market and the numbers, and turns the chosen idea into a project plan.
- Strategy marks each W as Strong or Weak and helps you choose a North Star.
- Start the project, and Wizard turns the plan into outcomes, features, and next moves.
How toStrategy and plan
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Way turns updates from people and agents into decisions, outcomes, and next moves toward the North Star.
- Next moves are grouped by outcome, and each has an owner: you, a teammate, or an agent.
- W suggests decisions with options and marks the one it recommends.
- Choose an option, and Way writes the next moves for that outcome.
- When work ships, Did this work keeps the answer with the decision.
How toNext moves and decisions
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Workspace stores project files, writes new ones from the project's context, and builds a working preview of the product from them.
- Every project file in one place, with its version number.
- Kits are sets of files Workspace writes from your project, like specs and test plans.
- The Foundation kit holds the files your coding agent reads first.
- Upload your own files and confirm them, or download everything at once.
How toFiles and kits
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Wire carries team chat, direct messages, and agent notifications in one project stream.
- Your agents post in Agent activity as themselves. Your team talks in General.
- Updates that pile up while you are away fold into one note.
- Keep any message as a signal, or record it as a decision for Way.
- Mute, prioritize, or snooze each type of notification.
How toThe project stream
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Whiteboard gives people and agents a visual canvas to map ideas, connect context, and shape plans together.
- Your agents keep the board: everything they produce, grouped into frames.
- Every card traces back to the product that made it.
- Add notes, groups, references, and sketches. Notes you add stay on the board.
- Every change saves a new version of the board.
How toThe board
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World tracks markets, competitors, and outside changes so teams can decide with more context.
- Competitive analysis names your biggest threat and your biggest opening.
- A positioning chart shows where each competitor plays and where you win.
- Recommended moves go to your Way board with one click.
- Ask a question, and World starts the research from public sources.
How toCompetitive analysis
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Workspace builds a working preview of your product from the project's files.
- The built-in Coding agent builds a working version of your product from the project's files.
- Every project gets its own address on askthew.dev.
- Open it in a new tab, share a link that works for 7 days, and read visitor feedback.
- Each build move shows its status, from To do to Done.
How toWorking preview
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Taste and direction stay with the project as your team grows.
- Your taste profile, your North Star, and every decision with its reasons stay with the project.
- Invite teammates as Members or Viewers, and connect the coding agents and assistants you already use.
- Did this work answers show which calls worked, so the next decision starts from evidence.
- New people and agents start with the full history of files, decisions, and signals.
How toPeople, agents, and growing context
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AI-native workspace, built for humans.
Ask The W is an AI-native productivity suite that helps drive meaningful work, now that AI has made execution faster.