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Try it right here. Swipe or tap
AI
Compliance autopilot
InterestedPassDevtools
Interview ops for tiny teams
Turn founder calls into ranked, comparable product moves.
HumanAgent
0 saved · endless ideas to explore
Where ideas come from
How to find a startup idea that fits you.
Start with the rough ideas, notes, and saved links you already have. Wizard shapes them into comparable directions, learns which markets and product shapes you keep returning to, and helps you choose the idea with the strongest fit for your taste and timing.
01 · Bring your idea
Start with the thought you already have.
Speak, type, or paste the rough version. Wizard turns it into a structured idea with the why, audience, outcome, and first next move.
You can move from spark to clear direction without keeping every detail in your head.
On the web · live
WAsk The W
askthew.com
Interview ops for tiny teams
WHY
Early founders lose the signal when interview notes scatter across tools.
WHO
Solo founders and tiny teams without a dedicated researcher.
HOW
Capture the call, extract the moves, and rank them by your taste.
WHAT
A project that turns founder calls into ranked, comparable product moves.
WHEN
While you're still deciding which idea deserves the next sprint.
WHERE
Across calls, notes, and the ideas you have already saved.
iPhone · soon
02 · Browse startup ideas
Compare multiple ideas without losing the thread.
Review idea cards side by side, keep the ones that feel promising, and return to the others when the timing is better.
Brainstorming stays calm because every idea has a place, a shape, and a reason to revisit it.
On the web · live
Try it right here. Swipe or tap
AI
Compliance autopilot
InterestedPassDevtools
Interview ops for tiny teams
Turn founder calls into ranked, comparable product moves.
HumanAgent
0 saved · endless ideas to explore
iPhone · soon
03 · Teach Wizard your taste
Build a taste profile that gets more personal over time.
Every save, skip, and pick helps Wizard learn the markets, product shapes, and execution styles that feel most like you.
Suggestions become easier to trust because they are shaped around your actual choices.
On the web · live
iPhone · soon
04 · Personalized idea suggestions
Find ideas that fit the way you build.
Wizard suggests startup directions based on your taste, the ideas you keep, and the signals that matter to your work.
You get a better starting point when you want to create, compare, or choose what to build next.
On the web · live
iPhone · soon
05 · Human focus and agent work
Know what needs you and what agents can carry.
Wizard helps separate judgment-heavy work from repeatable next moves, so your attention goes to the calls only you can make.
You stay focused on taste, tradeoffs, and direction while agents handle the work that can be delegated.
On the web · live
iPhone · soon
Coming soon
Team taste, shared principles, and better group ideas.
Ideas filtered by your team's principles
Share ideas with your team
Get team-based idea suggestions
Pricing
Wizard is included in Ask The W.
Start a 30-day trial of the full product. After that, Ask The W is $25 per person plus $15 per active project, with included work and free viewers.
Wizard is the idea layer of Ask The W. It helps founders and teams capture startup ideas, learn their taste, compare directions, and see which next moves need human judgment and which agents can carry.
How do I come up with a startup idea?
Start with what you already have. Wizard turns rough notes, voice memos, and saved links into structured ideas, then suggests new directions based on the markets and product shapes you keep returning to.
Is Wizard a startup idea generator?
Wizard suggests ideas, but it is built around your taste rather than generic prompts. The more you save, skip, and pick, the more its suggestions fit the way you build.
How does Wizard personalize idea suggestions?
Wizard learns from the ideas you save, skip, and choose. That taste profile helps it recommend ideas that fit the markets, product shapes, and execution styles that feel most like you.
What work can Wizard hand to agents?
Wizard points out repeatable next moves that agents can carry, while keeping strategic decisions, taste calls, and tradeoffs with you. Your own moves stay free, and agents run on credits.
How much does Wizard cost?
Wizard is included in Ask The W. Ask The W is $25 per person plus $15 per active project, with $10 of included work per active project each month, free viewers, and a 30-day trial.
06 · Demo video
From a rough idea to agent-ready next moves.
iPhone · soon
Build from the ideas that feel most like you.
Start the full product in your browser today. The 30-day trialincludes Wizard and the rest of Ask The W.