Wizard by Ask The W

You have unique tastethat others don't.

Wizard helps you choose the right idea, understand which tasks need your human judgment, and see which next moves agents can carry.

Are you building the right idea?

Does this fit your company's principles?

Can your team manage many ideas without overwhelm?

Live on the web today · iPhone app coming soon · Notify me

Try it right here. Swipe or tap

Devtools

Interview ops for tiny teams

Turn founder calls into ranked, comparable product moves.

0 saved · endless ideas to explore

Where ideas come from

How to find a startup idea that fits you.

Start with the rough ideas, notes, and saved links you already have. Wizard shapes them into comparable directions, learns which markets and product shapes you keep returning to, and helps you choose the idea with the strongest fit for your taste and timing.

01 · Bring your idea

Start with the thought you already have.

Speak, type, or paste the rough version. Wizard turns it into a structured idea with the why, audience, outcome, and first next move.

You can move from spark to clear direction without keeping every detail in your head.
On the web · live
Ask The W
askthew.com

Interview ops for tiny teams

WHY

Early founders lose the signal when interview notes scatter across tools.

WHO

Solo founders and tiny teams without a dedicated researcher.

HOW

Capture the call, extract the moves, and rank them by your taste.

WHAT

A project that turns founder calls into ranked, comparable product moves.

WHEN

While you're still deciding which idea deserves the next sprint.

WHERE

Across calls, notes, and the ideas you have already saved.

Embed linkCreate your W Card
iPhone · soon

02 · Browse startup ideas

Compare multiple ideas without losing the thread.

Review idea cards side by side, keep the ones that feel promising, and return to the others when the timing is better.

Brainstorming stays calm because every idea has a place, a shape, and a reason to revisit it.
On the web · live

Try it right here. Swipe or tap

Devtools

Interview ops for tiny teams

Turn founder calls into ranked, comparable product moves.

0 saved · endless ideas to explore

iPhone · soon

03 · Teach Wizard your taste

Build a taste profile that gets more personal over time.

Every save, skip, and pick helps Wizard learn the markets, product shapes, and execution styles that feel most like you.

Suggestions become easier to trust because they are shaped around your actual choices.
On the web · live
Wizard on the web: your taste profile with a flavor-mix breakdown
iPhone · soon

04 · Personalized idea suggestions

Find ideas that fit the way you build.

Wizard suggests startup directions based on your taste, the ideas you keep, and the signals that matter to your work.

You get a better starting point when you want to create, compare, or choose what to build next.
On the web · live
Wizard on the web: a saved-ideas board ranked to fit your taste
iPhone · soon

05 · Human focus and agent work

Know what needs you and what agents can carry.

Wizard helps separate judgment-heavy work from repeatable next moves, so your attention goes to the calls only you can make.

You stay focused on taste, tradeoffs, and direction while agents handle the work that can be delegated.
On the web · live
Wizard on the web: a project board separating your moves from agent moves
iPhone · soon

Coming soon

Team taste, shared principles, and better group ideas.

  • Ideas filtered by your team's principles
  • Share ideas with your team
  • Get team-based idea suggestions

Pricing

Wizard is included in Ask The W.

Start a 30-day trial of the full product. After that, Ask The W is $25 per person plus $15 per active project, with included work and free viewers.

Person$25/mo
Active project$15/mo
Included work$10/project
ViewersFree

Questions

What Wizard helps you answer.

What is Wizard by Ask The W?

Wizard is the idea layer of Ask The W. It helps founders and teams capture startup ideas, learn their taste, compare directions, and see which next moves need human judgment and which agents can carry.

How do I come up with a startup idea?

Start with what you already have. Wizard turns rough notes, voice memos, and saved links into structured ideas, then suggests new directions based on the markets and product shapes you keep returning to.

Is Wizard a startup idea generator?

Wizard suggests ideas, but it is built around your taste rather than generic prompts. The more you save, skip, and pick, the more its suggestions fit the way you build.

How does Wizard personalize idea suggestions?

Wizard learns from the ideas you save, skip, and choose. That taste profile helps it recommend ideas that fit the markets, product shapes, and execution styles that feel most like you.

What work can Wizard hand to agents?

Wizard points out repeatable next moves that agents can carry, while keeping strategic decisions, taste calls, and tradeoffs with you. Your own moves stay free, and agents run on credits.

How much does Wizard cost?

Wizard is included in Ask The W. Ask The W is $25 per person plus $15 per active project, with $10 of included work per active project each month, free viewers, and a 30-day trial.

06 · Demo video

From a rough idea to agent-ready next moves.

iPhone · soon

Build from the ideas that feel most like you.

Start the full product in your browser today. The 30-day trialincludes Wizard and the rest of Ask The W.

iPhone app coming soon · Get notified