SVGhorizontaldark
Horizontal dark
Default lockup for cream, white, and light backgrounds.
/brand/lockup/lockup-horizontal-dark.svg
Employee brand kit
Ask The W logos, icons, favicons, and social templates.
Public URLs are ready for docs, decks, launch pages, app surfaces, and partner materials.
21
Assets
SVG
Logos
PNG
Icons
Root paths
Lockups
Use the horizontal lockup for most product, sales, and docs surfaces.
SVGhorizontallight
Horizontal light
Softer lockup for editorial pages and warm backgrounds.
/brand/lockup/lockup-horizontal-light.svg
SVGhorizontalwhite
Horizontal white
Use on black, near-black, or high-contrast dark fields.
/brand/lockup/lockup-horizontal-white.svg
SVGstackedlight
Stacked light
Compact brand placement when vertical space is available.
/brand/lockup/lockup-stacked-light.svg
SVGstackedwhite
Stacked white
Stacked lockup for dark panels and video end cards.
/brand/lockup/lockup-stacked-white.svg
App Icons
Use these for workspace avatars, launcher icons, social profiles, and product surfaces.
SVGsquareprimary
Icon black on cream
Primary square icon with background.
/brand/icon/svg/icon-black-on-cream.svg
SVGsquaredark
Icon cream on black
High-contrast square icon for dark surfaces.
/brand/icon/svg/icon-cream-on-black.svg
SVGcircleavatar
Circle black on cream
Round icon for avatars and profile images.
/brand/icon/svg/circle-black-on-cream.svg
SVGcircledark
Circle cream on black
Round icon for dark-mode avatar placements.
/brand/icon/svg/circle-cream-on-black.svg
SVGmarkblack
Mark black
Standalone W mark for small or monochrome placements.
/brand/icon/svg/mark-black.svg
SVGmarkcream
Mark cream
Standalone W mark for black or dark backgrounds.
/brand/icon/svg/mark-cream.svg
Favicons
Install these from the root favicon paths or use the manifest directly.
Social
Ready-made brand images for profile headers, company pages, and shared links.
PNG1200x630
Open Graph image
Default preview image for shared links.
/brand/social/og-image.png
SVG1500x500
Twitter header centered
Centered layout for X/Twitter profiles.
/brand/social/twitter-header-centered.svg
SVG1500x500
Twitter header editorial
Editorial layout for X/Twitter profiles.
/brand/social/twitter-header-editorial-v2.svg
SVG1128x191
LinkedIn company banner
Company page header image.
/brand/social/linkedin-company-banner.svg
SVG1584x396
LinkedIn personal banner
Personal profile header image.
/brand/social/linkedin-personal-banner.svg
Source
Original cleaned source image for future derivative exports.
PNGsource
Cleaned logo source
Source image for regenerating or editing the mark.
/brand/source/logo-source-cleaned.png