Share Your W

A W Card is a public six-W snapshot of a company, product, initiative, or decision. It is meant for sharing the crisp story around why something exists, what it does, where it lives, when it matters, who it serves, and how others can engage.

Create a W card

Open /card, sign in if prompted, then fill in the title, URL, and six W fields. Choose a light or dark theme. The card saves automatically as you edit.

Cards are private by default. Turn on Publish when you want the public URL and embed URL to become available.

Good cards are specific. Name the initiative, use the site URL people should actually visit, and write the six fields in plain language that still makes sense outside your workspace.

Product reference

Find the public gallery at /showyourw, then create or edit your own card from /card after signing in. The gallery shows the public card format visitors see before they open an individual /w/<slug> page.

Browse the public gallery

Open /showyourw on the public site to browse example W Cards and see how different organizations express their six-W story.

Use the gallery for format inspiration, then create your own card from /card.

Share the public link

After publishing, use /w/<slug> as the public page. The public page shows the card, share controls, and a link for others to create their own.

If you turn publishing off, the public link stops resolving.

Use the public link when you want a durable page people can open directly. Update the card in /card when your positioning, timing, or audience changes.

Embed a W card

Use https://app.askthew.com/embed/w/<slug> as an iframe src. The embed uses the same published card data as the public page and updates when you edit the source card.

<iframe
  src="https://app.askthew.com/embed/w/<slug>"
  title="Ask The W Card"
  width="1200"
  height="540"
></iframe>

What's public vs. private

Public: title, site URL, six W fields, theme, slug, and the published card page.

Private: your account, workspace context, unpublished drafts, source signals, decision links, source URLs, and workspace data not typed directly into the card fields.

Do not put private workspace signals, customer secrets, credentials, or internal decision trails into public card fields. The card is separate from your internal operating map.

Revoke or update a card

To update a card, edit it in /card. To revoke it, turn Publish off. The draft stays saved, but /w/<slug> and /embed/w/<slug> no longer show it.

If an embedded card still appears stale after an edit, reload the page containing the iframe and confirm the card is still published.