Launch plan template written from your project

The default outline, in the order the kit writes it

1. Launch planlaunch-plan.md

   What is going public, the sequence to launch day, and what would delay it.

2. Launch messaginglaunch-messaging.md

   The one-line description, the three things to say, and what must not be claimed.

3. Announcement draftannouncement-draft.md

   The public post, every sentence supported by the messaging file.

4. Run of showrun-of-show.md

   Launch day only: who posts, who watches, who answers.

5. Launch FAQlaunch-faq.md

   Questions this launch will draw, answered only from what shipped.

The project context behind every file

• What shipped this round, and any positioning or messaging files the project already keeps.
• The project's W Card: its title and the answers that describe the idea.
• The North Star the project is measured against.
• The decisions your team kept, with their reasons.
• Files already in Workspace, so each kit cites them instead of repeating them.
• Project settings, such as the stack and the surfaces, when the project has them.
• Answers to open questions your team already gave.
• The assumptions linked to the kit, and when it starts from a next move, that move and its notes.

One listed price for each file

$3.75 for the kit, which is $0.75 for each file it writes. Each file is one listed job, so writing one file again costs $0.75.

See every listed job on the pricing page.

Questions about the Launch plan kit

Does the launch kit cover a go to market plan?

It covers the launch itself: what is going public, the sequence to launch day, the messaging, the announcement, and the questions the launch will draw. For pricing and positioning before a launch, use the Pricing and packaging kit and the Positioning and messaging kit.

Will the announcement make claims the product cannot back up?

The kit writes no hype and no superlatives. Every sentence in the announcement draft must be supported by the launch messaging file, and the launch FAQ answers only from what shipped.

Is the Launch plan kit a blank template?

No. Workspace by Ask The W writes each file from your project's own context and cites the project files behind each claim. Anything your project has not decided stays an open question in the file.

How much does the Launch plan kit cost?

$3.75 for the kit, which is $0.75 for each file it writes. Each file is one listed job, so writing one file again costs $0.75.

Can I change the files or the headings the kit writes?

Yes. Each kit has a recipe in Workspace. You can rename a file, add a file, change the headings a file follows, and save the recipe for the next run.

Other kits your project can write

See all kits.