Kits
Project documents, written from your project
Workspace by Ask The W writes each kit from what your project already knows: its W Card, its North Star, the decisions your team kept, and the files already in Workspace. Each file is one listed job.
01Idea
Before you commit to build: the market, the customer, and whether the opportunity is worth it.
Market and competitor analysisMarket landscape · Competitor teardowns · Positioning gaps · Pricing comparison · Why now$3.75 a kitCustomer researchInterview guide · Participant screener · Synthesis template · Jobs to be done map · What we heard$3.75 a kit
Opportunity assessmentProblem statement · Market sizing · Opportunity risk log · Go / no-go · Opportunity assumptions$3.75 a kit
Prototype conceptConcept brief · Prototype test plan · Feedback rubric · Iteration log · Riskiest assumption$3.75 a kit
02Build
What to build and how: requirements, architecture, design, and tests.
Product requirements (PRD)PRD · Goals and non-goals · User stories · Success metrics · Open questions$3.75 a kit
ArchitectureSystem design · Decision records · Sequences · Non-functional requirements · Technical risks$3.75 a kit
Data and APIData model · API contract · Migration plan · Versioning policy · Example payloads$3.75 a kit
Security and privacyThreat model · Data flow · Privacy note · Data processing checklist · Retention policy$3.75 a kit
Accounts and accessAccounts and access$0.75 a kit
UX researchUX research plan · Usability test script · UX participant screener · UX findings synthesis · UX recommendation memo$3.75 a kit
Design systemComponent inventory · Tokens · Usage guidelines · Accessibility notes · Contribution guide$3.75 a kit
Feature specFeature spec$0.75 a kit
Engineering onboardingContributor guide · Local setup · Coding conventions · Where things live · Onboarding checklist$3.75 a kit
Test strategyTest plan · Coverage targets · Edge-case matrix · Test data notes · Regression checklist$3.75 a kitAcceptance casesAcceptance cases$0.75 a kit
03Launch
Getting the product in front of people: pricing, messaging, the launch, and the first partners.
Pricing and packagingTier and packaging model · Willingness to pay notes · Packaging one-pager · Trial and discount policy · Pricing FAQ$3.75 a kitPositioning and messagingPositioning statement · Message house · Value props · Objection handling · Elevator pitch$3.75 a kit
Operations handbookDeploy checklist · Rollback plan · Feature flag plan · Operational runbook · Release notes$3.75 a kit
Launch planLaunch plan · Launch messaging · Announcement draft · Run of show · Launch FAQ$3.75 a kitSales enablementBattle cards · Demo script · Sales one-pager · ROI talking points · Discovery questions$3.75 a kit
Design partner betaPartner selection · Partner outreach · Beta agreement · Partner onboarding · Feedback loop$3.75 a kitSupport readinessHelp center articles · Canned responses · Support escalation · Known issues · SLA note$3.75 a kit
04Run
After launch: experiments, metrics, incidents, hiring, and retiring what no longer fits.
Growth experimentsExperiment brief · Experiment hypothesis · Variant spec · Analysis plan · Results log$3.75 a kit
Metrics and reportingKPI definitions · Dashboard spec · Weekly report template · North-star metric tree · Data source map$3.75 a kit
Incident responseSeverity matrix · On-call runbook · Incident comms · Postmortem template · Incident action tracker$3.75 a kitHiringRole scorecard · Job description · Interview loop · Take-home · Offer and leveling$3.75 a kit
Sunset and migrationDeprecation plan · Sunset customer comms · Migration guide · End-of-life timeline · Data export and deletion$3.75 a kit
05Raise
Investors: the raise itself and the updates that follow it.
FundraisingFundraising brief · Investor narrative · Investor deck outline · Data room checklist · Investor outreach plan$3.75 a kit
Board and investor updateBoard update · Highlights and lowlights · Metrics narrative · Asks and blockers · Cash and runway$3.75 a kit