Positioning statement template written from your project

The default outline, in the order the kit writes it

1. Positioning statementpositioning-statement.md

   Who this is for, what category it sits in, and why it wins.

2. Message housemessage-house.md

   One promise and three pillars, in a calm founder voice.

3. Value propsvalue-props.md

   What each segment gets, written from their side.

4. Objection handlingobjection-handling.md

   The objections this product will hear, answered from what it does today.

5. Elevator pitchelevator-pitch.md

   The one-line pitch, no hype.

The project context behind every file

• Decisions and outcomes that say who the product is for and why it wins.
• The project's W Card: its title and the answers that describe the idea.
• The North Star the project is measured against.
• The decisions your team kept, with their reasons.
• Files already in Workspace, so each kit cites them instead of repeating them.
• Project settings, such as the stack and the surfaces, when the project has them.
• Answers to open questions your team already gave.
• The assumptions linked to the kit, and when it starts from a next move, that move and its notes.

One listed price for each file

$3.75 for the kit, which is $0.75 for each file it writes. Each file is one listed job, so writing one file again costs $0.75.

See every listed job on the pricing page.

Questions about the Positioning and messaging kit

What is a message house?

One promise and three pillars that support it. The value props, the objection answers, and the elevator pitch should all trace back to it.

Who are the value props written for?

For each segment your project names, written from that segment's side.

Is the Positioning and messaging kit a blank template?

No. Workspace by Ask The W writes each file from your project's own context and cites the project files behind each claim. Anything your project has not decided stays an open question in the file.

How much does the Positioning and messaging kit cost?

$3.75 for the kit, which is $0.75 for each file it writes. Each file is one listed job, so writing one file again costs $0.75.

Can I change the files or the headings the kit writes?

Yes. Each kit has a recipe in Workspace. You can rename a file, add a file, change the headings a file follows, and save the recipe for the next run.

Other kits your project can write

See all kits.