Customer interview template written from your project

The default outline, in the order the kit writes it

1. Interview guideinterview-guide.md

   Ten to twelve open questions tied to the problem, each about something the participant already lived through.

2. Participant screenerparticipant-screener.md

   Who qualifies for research and who does not, from the target user.

3. Synthesis templatesynthesis-template.md

   Empty theme buckets to sort interview notes into.

4. Jobs to be done mapjobs-to-be-done-map.md

   The jobs the segment is trying to get done, marked as assumptions until interviews confirm them.

5. What we heardwhat-we-heard.md

   A one-page skeleton for what was asked, what was heard, and what is still open.

The project context behind every file

• The target user and the problem from the W Card. If no segment is named, the kit carries that forward as an open question.
• The project's W Card: its title and the answers that describe the idea.
• The North Star the project is measured against.
• The decisions your team kept, with their reasons.
• Files already in Workspace, so each kit cites them instead of repeating them.
• Project settings, such as the stack and the surfaces, when the project has them.
• Answers to open questions your team already gave.
• The assumptions linked to the kit, and when it starts from a next move, that move and its notes.

One listed price for each file

$3.75 for the kit, which is $0.75 for each file it writes. Each file is one listed job, so writing one file again costs $0.75.

See every listed job on the pricing page.

Questions about the Customer research kit

Why are the synthesis template and the what-we-heard page empty?

Because themes written before the interviews would be invented. The kit writes the structure, and your team fills it with what people actually said.

How many questions does the interview guide have?

Ten to twelve open questions, each tied to the problem and to something the participant already lived through.

Is the Customer research kit a blank template?

No. Workspace by Ask The W writes each file from your project's own context and cites the project files behind each claim. Anything your project has not decided stays an open question in the file.

How much does the Customer research kit cost?

$3.75 for the kit, which is $0.75 for each file it writes. Each file is one listed job, so writing one file again costs $0.75.

Can I change the files or the headings the kit writes?

Yes. Each kit has a recipe in Workspace. You can rename a file, add a file, change the headings a file follows, and save the recipe for the next run.

Other kits your project can write

See all kits.