Competitive analysis template written from your project

The default outline, in the order the kit writes it

1. Market landscapemarket-landscape.md

   Where this product sits among the alternatives a buyer already has.

2. Competitor teardownscompetitor-teardowns.md

   What competing products do well, and where they leave a gap.

3. Positioning gapspositioning-gaps.md

   The opening this product can own that others do not.

4. Pricing comparisonpricing-comparison.md

   How this product's price sits next to the alternatives.

5. Why nowwhy-now.md

   Why this market is ready for this product now.

The project context behind every file

• The project's current market read from World by Ask The W. Without one, the kit marks the market read as missing.
• The project's W Card: its title and the answers that describe the idea.
• The North Star the project is measured against.
• The decisions your team kept, with their reasons.
• Files already in Workspace, so each kit cites them instead of repeating them.
• Project settings, such as the stack and the surfaces, when the project has them.
• Answers to open questions your team already gave.
• The assumptions linked to the kit, and when it starts from a next move, that move and its notes.

One listed price for each file

$3.75 for the kit, which is $0.75 for each file it writes. Each file is one listed job, so writing one file again costs $0.75.

See every listed job on the pricing page.

Questions about the Market and competitor analysis kit

Where does the list of competitors come from?

From the market read in World by Ask The W for this project. The kit cannot add a company that the read does not name.

What happens when the market changes?

Run the kit again after World by Ask The W updates the market read. The new files revise the old ones instead of starting over.

Is the Market and competitor analysis kit a blank template?

No. Workspace by Ask The W writes each file from your project's own context and cites the project files behind each claim. Anything your project has not decided stays an open question in the file.

How much does the Market and competitor analysis kit cost?

$3.75 for the kit, which is $0.75 for each file it writes. Each file is one listed job, so writing one file again costs $0.75.

Can I change the files or the headings the kit writes?

Yes. Each kit has a recipe in Workspace. You can rename a file, add a file, change the headings a file follows, and save the recipe for the next run.

Other kits your project can write

See all kits.